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STATION PROFILE
Call letters: WKZW-FM (KZ 94 THREE)
Format: Adult Contemporary
Facility: 94.3 FM MHz FM Stereo
Power: 50,000 watts
Hours of Operation: 24 hours
Arbitron Market: #209 Laurel-Hattiesburg, MS
Listening Area: (18 counties) Jones, Forrest, Lamar, Smith, Jasper, Covington,
Wayne, Jeff Davis, Greene, Marion, Perry, Stone, Rankin, Simpson, Scott, Lawrence, Clarke, and Newton.
News: A full time news/sports director provides extensive local news coverage.
Remotes: The KZ KRUIZER is a lime green van with sun visor, flares with a huge
orange and magenta parrot on the side. Remote packages include a spot schedule, promos, live broadcasts and talent fees. The KZ mascot is a 6 foot green parrot named KrackerZ.
Promotions: “The KZ 94 Summer Getaways” took 10 listeners to
vacation destinations on the Miss. Gulf Coast, Gatlinburg, Jackson, MS, New Orleans and a Caribbean Cruise. This promotion was a partnership with The Hattiesburg American’s THE GUIDE and Texaco Food
Marts.
Morning Show: “The Rick and Bubba Show”, a clean, funny 4
hours. Very rarely is anything serious discussed. The show originates in Birmingham where it is Number One. KZ94.3 was their first official affiliate. Rick and Bubba were the Grand Marshals for
the 2000 Sertoma of Laurel Christmas parade. A record crowd of 30,000 turned out, some holding up "We love Rick and Bubba" signs.
Features: "KZ94.3 Love Songs After Hours" and the "All 80's Weekend"
Primary Audience: Women 18-49
Goal: To be the Pine Belt's "Perfect for Work" station
Web Site: www.kz94.com E-mail: kz94@kz94.com
Combo: WBBN-FM (95.9 - Country), WXRR-FM (104.5 - Rock and Roll Classics) and WXHB (96.5 - Southern Gospel)
Owner: Home owned and operated by Blakeney Communications, Inc.
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